Sequoia Germano is a multi-faceted creative and entrepreneur who serves as Co-Founder and Head of Marketing at TribaLights. With a background spanning branding, entrepreneurship, artistry, and motherhood, she brings a thoughtful, values-driven approach to building meaningful and visually compelling brands.

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Sequoia spent seven years in the fast-paced world of Marketing and Communications at a stock brokerage in Paris, France, where she refined her ability to craft strategic narratives and cohesive brand identities. She later founded an art gallery, further deepening her eye for aesthetics and her commitment to supporting creative expression and community.

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A lifelong traveler, Sequoia has explored more than 45 countries, drawing inspiration from diverse cultures, landscapes, and ways of being. Her global perspective informs her work, allowing her to create brand experiences that feel authentic, human, and deeply resonant.

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Sequoia holds a Bachelor of Commerce and a Master’s degree in Digital Media Management. At TribaLights, she leads strategic marketing initiatives and brand development with purpose and clarity. Beyond her professional work, she is deeply passionate about yoga, mindfulness, sustainability, and fostering harmony among all living beings, values that guide both her leadership and her life as a mother of two.